DATE:  Janaury 11, 2012

TO:  PEP Coordinator- SC Radio Stations

FROM:  Shani White, SCBA Executive Director

SPONSOR:  AAA Carolinas Foundation for Traffic Safety

FORMAT:

:30 - "Distracted Driving"

MESSAGE:

This spot addresses the issue of distracted driving.

LOGGING/SCHEDULE:

PEP spots for South Carolina Broadcasters Association sponsors should be logged as such, so detailed monthly reports can be provided to the SCBA office.  This spot is to start airing immediately and run through May 31, 2012 in the best time periods available (6a-12a, if possible) and as frequently as possible.

REPORTING PROCEDURE:

Please include these spots on your Summary Form which is to be completed monthly with the total number and dollar value of the spots aired. Send signed Summary Form and supporting documentation showing dates and times of spots aired to:

Karen Nettles

SCBA

One Harbison Way, Suite 112

Columbia, SC 29212

Thank you for your support of this campaign. Any questions, call the SCBA office at 803-732-1186.