DATE:  January 11, 2012

TO: PEP Coordinator-SC Television Stations

FROM: Shani White, SCBA Executive Director

SPONSOR: AAA Carolinas Foundation for Traffic Safety

FORMAT:

:30 - "Presley Melton"  A generic version that is suitable for all audiences and time periods.

:30 - "Texting"  A more graphic version  that you may decide is not suitable for all audiences and time periods.

Please review both spots before placing this PEP material in rotation, and choose what works best for your station.  You may run either spot, or a combination.  You may run in open rotation or choose to schedule the more graphic spot in specific time periods you think appropriate.

MESSAGE:

These spots are addressing the issue of distracted driving.

LOGGING/SCHEDULE:

PEP spots for South Carolina Broadcasters Association sponsors should be logged as such, so detailed monthly reports can be provided to the SCBA office. These spots are to start airing immediately and run through May 31, 2012 in the best time periods available (6a-12a, if possible) and as frequently as possible.

REPORTING PROCEDURE:

Please include these spots on your Summary Form which is to be completed monthly with the total number and dollar value of the spots aired. Send signed Summary Form and supporting documentation showing dates and times of spots aired to: Karen Nettles, SCBA, One Harbison Way, Suite 112, Columbia, SC 29212.

Thank you for your support of this campaign. Any questions, call the SCBA office at 803-732-1186.