DATE:  April 15, 2010

TO:  NCSA Coordinator- SC Television Stations

FROM:  Shani White, SCBA Executive Director

SPONSOR:  EAT SMART, MOVE MORE SOUTH CAROLINA

FORMAT:

:30 spot-"Healthy Diet"

:30 spot-"Physical Activity"

:30 spot-"My Pyramid"

MESSAGE:

The SC Eat Smart Move More Coalition is a result of a merger of the SC Coalition for Obesity Prevention Efforts (SCCOPE) and the SC Coalition for Promoting Physical Activity (SCCPPA).  The vision of Eat Smart, Move More . . .SC is to have a South Carolina in which healthy eating and active living are the pillars of healthy lifestyles in healthy communities.

LOGGING/SCHEDULE:

NCSA spots for South Carolina Broadcasters Association sponsors should be logged as such, so detailed monthly reports can be provided to the SCBA office.   Spots should begin airing IMMEDIATELY and run through May 31, 2010 in the best time periods available (6a-12a, if possible) and as frequently as possible.  These should replace the spots you are currently running for ESMM.

REPORTING PROCEDURE:

Please include these spots on your Summary Form which is to be completed monthly with the total number and dollar value of the spots aired. Send signed Summary Form and supporting documentation showing dates and times of spots aired to:

Karen Nettles

SCBA

One Harbison Way, Suite 112

Columbia, SC 29212

Thank you for your support of this campaign. Any questions, call the SCBA office at 803-732-1186.