Attention NCSA Station Coordinator

The Non-Commercial Sustaining Announcement (NCSA) program works like this. Stations donate unsold time slots to SCBA, and we arrange for qualifying sponsors (non-profit and government agencies not engaged in paid broadcast advertising in South Carolina) to air their message in these slots. The NCSA program is not in competition with stations. Participation is on a voluntary basis and spots air in a variety of time segments. All messages are non-political, non-controversial and serve a public need. NCSA is a win-win. Sponsors receive exceptional value for their investment. Broadcasters fulfill their role as community servants through their donation of airtime for distribution of these messages. And, revenue is generated that can support the growth and development of our industry in South Carolina. Your station commitment to NCSA allows SCBA to continue to provide top quality professional training, free legal and regulatory support, thousands of dollars in broadcast student assistance and many other services.

We appreciate your station’s support of this important program and remember…these educational and informational spots, sponsored by SCBA clients, are unique. NCSA spots, unlike other PSA’s, are logged and identified as such, making it possible to pull monthly reports verifying the value of the airtime. The accurate and timely reporting to SCBA is an essential part of your participation in the NCSA program. With these reports in hand, SCBA can document to sponsors the strong return on their investment. A successful NCSA program enables the South Carolina Broadcasters Association to continue to bring its members high-level service at very affordable rates. More importantly, participation in the NCSA program positions local broadcasters as powerful and valuable partners with state and federal agencies.

TV stations are encourged to run spots on their digital sub-channels and report them as they do spots airing on their main channels.

If you have any questions regarding the airing or reporting of your NCSA spots, please call the SCBA office at (803) 732-1186. Your partnership in this endeavor is greatly appreciated.

NCSA Monthly Summary Form