DATE:  June 2, 2010

TO:  NCSA Coordinator- SC Radio Stations

FROM:  Shani White, SCBA Executive Director

SPONSOR:  South Carolina Army National Guard

FORMAT:

:60 - "Natural Disaster" (English)

:60 - "Destination" (English)

:60 - "Parent Talk" (English and Spanish)

:30 - "Dorm" (English and Spanish)

:30 - "Over" Coffee" (English)

MESSAGE:

The 2010 National Guard campaign promotes the Guard's role in aiding local communities and the nation.  The spots also emphasize the personal and professional benefits unique to service in the National Guard.

LOGGING/SCHEDULE:

NCSA spots for South Carolina Broadcasters Association sponsors should be logged as such, so detailed monthly reports can be provided to the SCBA office.   Please air the above spots until December 31, 2010.   Run the spots as frequently as possible and in the best time periods available (6a-12a, if possible).  Because the Army National Guard is SCBA's premier NCSA partner, they should receive double the airtime of the other partners in your station's NCSA inventory allotment.  The Guard appreciates all airtime donated to their campaign but highly values airtime on stations with formats targeting 17-34 year olds.  Additionally, all spots are approved for web streaming so please consider streaming them.

REPORTING PROCEDURE:

Please include these spots on your Summary Form which is to be completed monthly with the total number and dollar value of the spots aired. Send signed Summary Form and supporting documentation showing dates and times of spots aired to:

Karen Nettles

SCBA

One Harbison Way, Suite 112

Columbia, SC 29212

Thank you for your support of this campaign. Any questions, call the SCBA office at 803-732-1186.