DATE:  January 4, 2008

TO:  NCSA Coordinator- SC Radio Stations

FROM:  Shani White, SCBA Executive Director

SPONSOR:  South Carolina Army National Guard

FORMAT:

:60 and :30 versions "My Child" (English and Spanish)

:60 and :30 versions "The Course" (English and Spanish)

:60 and :30 versions "I Want to Succeed" (English and Spanish)

:60 and :30 versions "Squared Away" (English and Spanish)

:60 and :30 versions "Finding a Career" (English and Spanish)

:60 and :30 versions "When I Grow Up" (English and Spanish)

:60 and :30 versions "I Was Born" (English and Spanish)

MESSAGE:

The 2008 National Guard campaign promotes the Guard's role in helping local communities and serving the nation.  This year's radio spots also emphasize the personal and professional benefits unique to service in the National Guard.

LOGGING/SCHEDULE:

NCSA spots for South Carolina Broadcasters Association sponsors should be logged as such, so detailed monthly reports can be provided to the SCBA office.   Please stop running the spots currently in rotation and REPLACE them with the above spots immediately and run through June 30, 2008.  Run the spots as frequently as possible and in the best time periods available (6a-12a, if possible). Additionally, all spots are approved for web streaming so please consider airing them during web broadcasts.

REPORTING PROCEDURE:

Please include these spots on your Summary Form which is to be completed monthly with the total number and dollar value of the spots aired. Send signed Summary Form and supporting documentation showing dates and times of spots aired to:

Karen Nettles

SCBA

One Harbison Way, Suite 112

Columbia, SC 29212

Thank you for your support of this campaign. Any questions, call the SCBA office at 803-732-1186.