DATE: June 22, 2011
TO: PEP Coordinator-SC Television Stations
FROM: Shani White, SCBA Executive Director
SPONSOR: South Carolina Army National Guard
:30 - "Fire" (English and Spanish)
:15 - "Fire" (English and Spanish)
:30 - "Flood" (English and Spanish)
:15 - "Flood" (English and Spanish)
:30 - "Storm" (English)
:15 - "Storm" (English)
Please note that the tapes are encoded with closed captioning and Nielsen SPOTTRAC.
The 2011-2012 National Guard campaign, Defining Moments, highlights the importance of the Guard during natural disasters.
PEP spots for South Carolina Broadcasters Association sponsors should be logged as such, so detailed monthly reports can be provided to the SCBA office. Please replace the current spots you are airing with the spots listed above. These spots are to begin airing immediately and run through December 31, 2013. Run the spots as frequently as possible and in the best time periods available (6a-12a, if possible). Because the Army National Guard is SCBA's premier PEP partner, they should receive double the airtime of the other partners in your station's PEP inventory allotment. The Guard appreciates all airtime donated to their campaign but highly values airtime in programming targeting the 18-34 year-old audience. Additionally, all spots are approved for web use so please consider airing them during your web braodcasts.
Please include these spots on your Summary Form which is to be completed monthly with the total number and dollar value of the spots aired. Send signed Summary Form and supporting documentation showing dates and times of spots aired to: Karen Nettles, SCBA, One Harbison Way, Suite 112, Columbia, SC 29212.
Thank you for your support of this campaign. Any questions, call the SCBA office at 803-732-1186.