DATE:   June 2, 2010

TO: NCSA Coordinator-SC Television Stations

FROM: Shani White, SCBA Executive Director

SPONSOR: South Carolina Army National Guard

FORMAT:

:30 - "Storm Chasers" (English)

:30 - "Guard Advantage" (English and Spanish)

:30 - "Homecoming" (Spanish)

:30 - "A Reflection of Honor" (English)

:15 - "A Reflection of Honor" (English)

Please note that the tapes are encoded with closed captioning and Nielsen SIGMA. You must leave the vertical lines open if making a submaster so that the signals will transfer properly. Closed captioning is carried on either Line 21 or 22 of the vertical blanking.

MESSAGE:

The 2010 television campaign promotes the Guard's role in aiding local communities and the nation.  The campaign also addresses how young adults benefit from the financial assistance and professional experiences unique to service in the Guard.

LOGGING/SCHEDULE:

NCSA spots for South Carolina Broadcasters Association sponsors should be logged as such, so detailed monthly reports can be provided to the SCBA office. Air the above spots through December 31, 2010.  Run the spots as frequently as possible and in the best time periods available (6a-12a, if possible).  Because the Army National Guard is SCBA's premier NCSA partner, they should receive double the airtime of the other partners in your station's NCSA inventory allotment.  The Guard appreciates all airtime donated to their campaign but highly values airtime in programming targeting the 18-34 year-old audience.  Additionally, all spots are approved for web use so please consider airing them during your web braodcasts.

REPORTING PROCEDURE:

Please include these spots on your Summary Form which is to be completed monthly with the total number and dollar value of the spots aired. Send signed Summary Form and supporting documentation showing dates and times of spots aired to: Karen Nettles, SCBA, One Harbison Way, Suite 112, Columbia, SC 29212.

Thank you for your support of this campaign. Any questions, call the SCBA office at 803-732-1186.