DATE:  November 11, 2011

TO:  PEP Coordinator- SC Radio Stations

FROM:  Shani White, SCBA Executive Director

SPONSOR:  United States Coast Guard

FORMAT:

:60 - "The Workout"  (English)

:30 - "The Workout" (English)

:60 - "The Workout" (Spanish)

:60 - "The Ride" (English)

:30 - "The Ride" (English)

:60 - "Reserve" (English)

:30 - "Reserve" (English)

MESSAGE:

This radio campaign highlights how interests and passions can translate into a successful career in the US Coast Guard.

LOGGING/SCHEDULE:

PEP spots for South Carolina Broadcasters Association sponsors should be logged as such, so detailed monthly reports can be provided to the SCBA office.   These spots are to begin airing immediately and run through March 15, 2012.  Run the spots as frequently as possible and in the best time periods available (6a-12a, if possible).  (Rotation:  "Reserve" 50%, "The Ride" 25%, and "The Workout" 25%)   The Guard appreciates all airtime donated to their campaign but highly values airtime on stations with formats targeting 17-40 year olds.  Additionally, all spots are approved for web streaming so please consider streaming them.

REPORTING PROCEDURE:

Please include these spots on your Summary Form which is to be completed monthly with the total number and dollar value of the spots aired. Send signed Summary Form and supporting documentation showing dates and times of spots aired to:

Karen Nettles

SCBA

One Harbison Way, Suite 112

Columbia, SC 29212

Thank you for your support of this campaign. Any questions, call the SCBA office at 803-732-1186.