DATE:  March 4, 2008

TO:  NCSA Coordinator- SC Radio Stations

FROM:  Shani White, SCBA Executive Director

SPONSOR:  UNITED STATES COAST GUARD

FORMAT:

Two :60 spots- "Chainsaw-South Carolina " (English and Spanish)

Two :60 spots-"Chainsaw-Charleston" (English and Spanish) CHARLESTON MARKET ONLY

Two :30 spots-"Chainsaw-South Carolina " (English and Spanish)

Two :30 spots-"Chainsaw-Charleston" (English and Spanish) CHARLESTON MARKET ONLY

Two :60 spots- "Go Fast-South Carolina" (English and Spanish)

Two :30 spots-"Go Fast-South Carolina" (English and Spanish)

MESSAGE:

Thes spots are recruiting spots for the US Coast Guard.

LOGGING/SCHEDULE:

NCSA spots for South Carolina Broadcasters Association sponsors should be logged as such, so detailed monthly reports can be provided to the SCBA office.   These spots for the United States Coast Guard are to be scheduled immediately and should run through May 15, 2008 in the best time periods available (6a-12a, if possible) and as frequently as possible. The Charleston market should air the "Chainsaw-Charleston" spots along with the "Go Fast-South Carolina" spots and all other markets should air the "Chainsaw-South Carolina" spots and the "Go Fast-South Carolina" spots.   If applicable, Spanish versions have also been included on this tape.  Additionally, all spots are approved for web streaming so please consider streaming them on your site. 

REPORTING PROCEDURE:

Please include these spots on your Summary Form which is to be completed monthly with the total number and dollar value of the spots aired. Send signed Summary Form and supporting documentation showing dates and times of spots aired to:

Karen Nettles

SCBA

One Harbison Way, Suite 112

Columbia, SC 29212

Thank you for your support of this campaign. Any questions, call the SCBA office at 803-732-1186.