Winter Conference and
Awards of Distinction Dinner

Columbia Metropolitan Convention Center

Held in January, this conference features targeted training for sales and engineering professionals, general sessions for all attendees, a broadcast exhibition, a legislative breakfast, the Awards of Distinction Ceremony and an annual business meeting and elections. The conference also offers advertising and sponsorship opportunities to stations and companies wishing to support the Association or promote their services to conference attendees. 


2017 List of Exhibitors


This all-day exhibition features equipment, products and services of interest to radio and television broadcasters including general managers, engineers, programming and production personnel and other station decision makers. The exhibition usually features over 30 vendors and is considered “one of the best in the country” by vendors and attendees alike. This exhibition is open to all full convention registrants at no charge and complimentary registration is available for those wishing only to attend the show. 



SCBA provides full-day training for broadcast engineers.  Attendees can visit the Broadcast Exhibition and participate in sessions on the latest developments in broadcast technology – including breakouts for Radio and TV.  A legal and regulatory update is provided by representatives from the Atlanta District office of the FCC reps and SCBA Washington counsel.

The sales department is the lifeblood of any radio or television station and SCBA offerings top-flight training for sales account executives and sales managers, from some of the nation’s leading sales trainers and consultants.

This event recognizes individuals who have set the standard of professional excellence in South Carolina broadcasting. The Association’s most distinguished award, induction into the Hall of Fame, recognizes career contributions to the broadcasting industry in South Carolina or a South Carolinian who has made significant contributions to broadcasting outside the state. The Masters Award acknowledges lifetime achievements of on-air broadcasters who have made significant contributions to broadcasting in South Carolina. The Honorary Life Member Award salutes those who have served broadcasting by making significant contributions to the industry either in South Carolina or outside the state. This special category may include broadcast educators, legislators, owners and managers, on-air talent, broadcast technical specialists, legal and regulatory experts or a South Carolinian representing broadcasting on a national level. 

Advertising may be purchased in the program booklet that is distributed to all convention attendees and all convention events are available for sponsorship. Sponsorships include recognition from the podium, acknowledgement in the program book, complimentary ad and appropriate signage at the event sponsored. To discuss which option will best meet your business’ needs, contact SCBA.



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South Carolina Broadcasters Association
One Harbison Way, Suite 112
Columbia, SC 29212
Phone: 803-732-1186
Fax: 803-732-4085