Winter Convention

2020 Winter Conference and Awards of Distinction Dinner

The SCBA Winter Conference was held January 30, 2020 at the USC Alumni Center.  The conference featured targeted training for sales associates and engineering professionals, a broadcast exhibition, an annual business meeting and elections and the Awards of Distinction Dinner and Ceremony.

The conference also offered advertising and sponsorship opportunities to stations and companies wishing to support the Association or promote their services to conference attendees.  For information about this event, please contact the SCBA at (803) 732-1186.

Due to the Covid 19 Pandemic, the Winter Conference and Awards of Distinction Dinner, originally scheduled for January 28, 2021, WILL NOT TAKE PLACE IN 2021.

Plans for 2022 will e announced later in 2021 so please visit our website often for updates and more information.

List of 2020 Exhibitors

Broadcast Exhibition 
This all-day exhibition features equipment, products and services of interest to radio and television broadcasters including general managers, engineers, programming, production and other station decision makers. The exhibition typically features over 30 vendors and is considered “one of the best in the country” by vendors and attendees alike. This exhibition is open to all full convention registrants.

SCBA provides full-day training for broadcast engineers.  Attendees visit the Broadcast Exhibition and participate in sessions on the latest developments in broadcast technology. A legal and regulatory update is provided by SCBA Washington counsel.


Nationally and internationally recognized consultants and speakers address sales personnel at our Winter Convention each year.

During the 2020 Winter Conference, Derron Steenbergen was back by popular demand and spoke on the following topics:

Discovering Your Sales Swagger

Discovering Your Sales Swagger will focus on managing the many distractions that keep salespeople from being successful. Nothing fuels the effort of discovering our sales swagger more than confidence. This session will focus on the many things that build our belief in ourselves as well as the things that steal our joy. Go from being distracted and overwhelmed to someone with defined focus and a renewed spirit. Be prepared to be challenged. Be prepared to be engaged. Be prepared to make more money than ever before. Recommended for all sellers and sales managers.

Digital…It’s Not Just Selling More of It, but Understanding How it Works Best with Selling Radio and Television

This session will jump into the digital arena and start exploring how we can do more. Many salespeople in most markets are struggling with how to sell digital and social media, and it’s costing them money and credibility. This session will unlock your understanding of how to handle your clients when they say, “well, I have a Facebook page”. It’s time we begin to tell our broadcast story better! For radio and television to stay relevant, YOU must stay passionate. We will wrap up this session with why we are and how you can!


SCBA offers several FREE webinars on sales, news and engineering topics throughout the year.

Awards of Distinction 2020 Honorees

Dave Aiken

Tommy Suggs

The South Carolina Broadcasters Association presented the Masters Award to Dave Aiken and the Honorary Lifetime Membership Award to Tommy Suggs on Thursday, January 30, 2020 during the Awards of Distinction Dinner at the USC Alumni Center. 

Advertising and Sponsorships

Each year, advertising may be purchased in the program booklet that is distributed to all convention attendees and all convention events are available for sponsorship. Sponsorships include recognition from the podium, acknowledgement in the program book, complimentary ad and appropriate signage at the event sponsored. To discuss which option will best meet your business’ needs for the 2020 event, contact SCBA at 803-732-1186.

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