FOUR POYNTER WEBINARS FREE TO SCBA MEMBERS

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SCBA is offering its members a series of four free Poynter webinars that begin on October 21, 2021, and run through January 4, 2022.

Powerful Storytelling Part 1

10/21/2021  12:00-1:00 pm (Eastern)

  • Finding and developing compelling characters 
  • Finding sharp story focus 
  • What goes where in the story and why 
  • How to make words and video work seamless together even when you have limited video 
  • How to spot soundbites that deeply connect with viewers

Click here to register.

Powerful Storytelling, Part 2

11/4/2021 12:00-1:00 pm  (Eastern)

  • The eight motivators that make any story more interesting 
  • Getting beyond the obvious to the more important “why” of the story 
  • The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting) 
  • Sentence structure that makes information unforgettable 
  • Navigating the friction between creative storytelling and clear storytelling

Click here to register.

Battling Bias

12/8/2021   12:00-1:00 pm  (Eastern)

Where do our biases come from? How do we recognize our own biases? Eight kinds of biases that can influence our journalism

(these don’t make you a bad person, they mean you are normal) How biases influence who is in and out of our coverage How you

can find new voices that will give you new insights, even on deadline How biases even show up in our Google searches The MOST

likely place your biases might show up in a carefully crafted story.

Click here to register.

Fighting Fakes & Truth Decay

1/4/2022   12:00-1:00 pm  (Eastern)

Where does the information come from and who is behind it? Why do people spread disinformation? How can you detect fake photos?

What is metadata and what will it tell you? What does every journalist need to understand about algorithms? See the newest tools fakers use to alter video and audio. How to use polysearch tools to get to the root of an images’ origin.

Click here to register.

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