Staff & Board of Directors

Staff

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Margaret Wallace

Executive Director
Margaret@SCBA.net

Margaret Wallace has served as the SCBA Executive Director since October 2015. She has an extensive history in the broadcast business in South Carolina and a deep connection to the Association, having served as a Board member and as Past President of SCBA. Her career began in radio sales in Georgetown followed by a move to Greenville to join WSPA-FM, then WFBC-AM.  She started in management in 1986 at WIS Radio where she worked as Local Sales Manager, General Sales Manager and General Manager. After a brief time in Charlotte radio at WSOC AM/FM, she moved back to Columbia in 1990 as the General Sales Manager and was later promoted to General Manager for WNOK FM and WOIC AM. In 1994, Wallace joined Bloomington Broadcasting as General Sales Manager for their newly acquired WOMG AM/FM. Wallace held the Director of Sales position for Clear Channel Columbia’s 6-station cluster before leaving for the unique opportunity to put 2 new stations on the air with Double O radio. Her background includes non-profit fundraising with both EdVenture and the State Museum. Prior to joining SCBA, she was a Senior Account Executive with WACH FOX TV in Columbia.

Headshot 2-9-2021

Paula Thayer

Executive Assistant
Paula@SCBA.net

Paula has held numerous jobs in broadcasting ranging from Administrative Assistant and Traffic Manager at WIS-TV, Traffic Manager at WOLO-TV to switcher/tape operator at WCBD-TV.  After years of non-profit fundraising with the American Red Cross and the United Way, Paula returned to her roots when she joined the SCBA as the Executive Assistant in March 2016.

2022 Board of Directors

* Denotes Voting Member

Immediate Past President
John Humphries, President & General Manager*
WYFF-TV
505 Rutherford Street
Greenville, SC 29609

President-Elect
Lyle Schulze, Vice-President & General Manager*
WIS-TV
1111 Bull Street
Columbia, SC 29201

Vice President-TV
Gray Soapes, Vice-President & General Manager*
WCBD-TV
210 W. Coleman Boulevard
Mount Pleasant, SC 29464

Elected Director
Jeff West, Vice-President & General Manager*
WOLO-TV
5807 Shakespeare Road
Columbia, SC  29223

Elected Director
Dan Cates, Vice-President & General Manager

WCSC-TV
2126 Charlie Hall Boulevard
Charleston, SC 29414

Elected Director
Alexis Campbell, General Manager*
Glory Communications
2440 Millwood Avenue
Columbia, SC 29205

Appointed Director
George Jones, President & Market Manager*
Summit Media
210 N. Main Street, Suite 402
Greenville, SC 29601

President, Educational Foundation
John Humphries
WYFF-TV
505 Rutherford Street
Greenville, SC 29609

Co-Chairman, Archives/Historical Development
Alex Snipe
Glory Communications
PO Box 2355
West Columbia, SC 29171

Chairman, News Committee
Victoria Spechko
WPDE-TV
10 University Boulevard
Conway, SC  29526

Chairman, Amber Alert Committee
Rich O'Dell
WLTX-TV
6027 Garners Ferry Road
Columbia, SC 29209

Co-Chairman, STAR Awards Committee
Chris Miller
OTS Media Group
124 North Confederate Avenue
Rock Hill, SC 29731

Legal Counsel
Jay Bender
Baker, Ravenel, & Bender, L.L.P.
3710 Landmark Drive, Suite 400
Columbia, SC 29204

President
Steve Sinicropi, Senior Vice-President & Market Manager *
Audacy
25 Garlington Road
Greenville, SC 29615

Vice President-Radio
Chris Bailey, General Manager
Byrne Media
3926 Wesley Street, Suite 300
Myrtle Beach, SC

Elected Director
Keith Stover, President & CEO*
Midland Media Group
1010 Gervais Street, Suite 100
Columbia, SC 29201

Elected Director
Chris Miller, Vice-President*
OTS Media Group
124 North Confederate Avenue
Rock Hill, SC 29731

Elected Director
Ron Hill

55 Creek Bluff Court
Blythewood, SC 29016

Appointed Director
Tammy O'Dell, Vice President & Market Manager*
Cumulus, Columbia
1301 Gervais Street, Suite 1950
Columbia, SC 29201

Treasurer
Felicia Cokley
Alpha Media Columbia
PO Box 9127
Columbia, SC 29290

Chairman, Engineering Committee
John George
Broadtech Services
PO Box 84025
Lexington, SC  29073

Co-Chairman, Archives/Historical Development
Jane Pigg
WCRE-AM
PO Box 160
Cheraw, SC  29520

Chairman, Government Relations/NAB Liaison
Bill McElveen
Alpha Media
PO Box 9127
Columbia, SC  29290

Chairman, Scholarship Committee
Alan Miller
WRHI-AM/WRHM-FM
PO Box 307
Rock Hill, SC  29731

Co-Chairman, STAR Awards Committee
Brad Hyatt
WIS-TV
1111 Bull Street
Columbia, SC 29201

SCBA Lobbyists
Ted Riley & Hobart Trotter
Riley Pope & Laney
PO Box 11412
Columbia, SC  29211