Staff & Board of Directors


Original Seated head shot (3) - Smaller

Margaret Wallace

Executive Director

Margaret Wallace has served as the SCBA Executive Director since October 2015. She has an extensive history in the broadcast business in South Carolina and a deep connection to the Association, having served as a Board member and as Past President of SCBA. Her career began in radio sales in Georgetown followed by a move to Greenville to join WSPA-FM, then WFBC-AM.  She started in management in 1986 at WIS Radio where she worked as Local Sales Manager, General Sales Manager and General Manager. After a brief time in Charlotte radio at WSOC AM/FM, she moved back to Columbia in 1990 as the General Sales Manager and was later promoted to General Manager for WNOK FM and WOIC AM. In 1994, Wallace joined Bloomington Broadcasting as General Sales Manager for their newly acquired WOMG AM/FM. Wallace held the Director of Sales position for Clear Channel Columbia’s 6-station cluster before leaving for the unique opportunity to put 2 new stations on the air with Double O radio. Her background includes non-profit fundraising with both EdVenture and the State Museum. Prior to joining SCBA, she was a Senior Account Executive with WACH FOX TV in Columbia.

Dody - Headshot 1 - 3-2-2023 - CROPPED

Dody Yarborough

Incoming Executive Director

The Board of Directors announced that Dody Yarborough is the new incoming SCBA Executive Director. Dody joined the staff on February 13th. She is a familiar face to many in Columbia based on her many years in TV sales and management (WOLO-TV, WLTX-TV, and WIS-TV). She is also a past board member of SCBA having served as the Sales Development Chair in 2000 and 2001. Dody has been employed by Spectrum as the Local Sales Manager for the last 12 years and looks forward to bringing her wealth of experience and knowledge to SCBA.

2023 Board of Directors

* Denotes Voting Member

Immediate Past President
John Humphries, President & General Manager*
505 Rutherford Street
Greenville, SC 29609

Gray Soapes, Vice-President & General Manager*
210 W. Coleman Boulevard
Mount Pleasant, SC 29464

Vice President - Television
Jeff West, Vice-President & General Manager*
5807 Shakespeare Road
Columbia, SC  29223

Elected Director
Alexis Campbell, General Manager*
Glory Communications
2440 Millwood Avenue
Columbia, SC 29205

Elected Director
Bryce Caldwell, Vice President & General Manager
21 Interstate Court
Greenville, SC 29615

Appointed Director
Robby Thomas, Vice President & General Manager
1111 Bull Street
Columbia, SC 29201

President, Educational Foundation
John Humphries
505 Rutherford Street
Greenville, SC 29609

Chairman, Amber Alert Committee
Rich O'Dell
6027 Garners Ferry Road
Columbia, SC 29209

Co-Chairman, Archives/Historical Development
Alex Snipe
Glory Communications
PO Box 2355
West Columbia, SC 29171

Chairman, News Committee
Brad Hyatt
1111 Bull Street

Columbia, SC 29201

Co-Chairman, STAR Awards Committee
Chris Miller
OTS Media Group
124 North Confederate Avenue
Rock Hill, SC 29731

Co-Chairman, STAR Awards Committee
Jennifer Mihalic, Assistant News Director
505 Rutherford Street
Greenville, SC 29609

Legal Counsel
Jay Bender
Baker, Ravenel, & Bender, L.L.P.
3710 Landmark Drive, Suite 400
Columbia, SC 29204

Steve Sinicropi, Senior Vice-President & Market Manager *
25 Garlington Road
Greenville, SC 29615

Vice President-Radio
Chris Bailey, General Manager
Cumulus, Myrtle Beach
11640 Hwy 17 Bypass
Murrells Inlet, SC 29576

Elected Director
Keith Stover, President & CEO*
Midland Media Group
1010 Gervais Street, Suite 100
Columbia, SC 29201

Elected Director
Kathy Lee Jones, President/Market Manager
Summit Media
220 North Main Street, Suite 402
Greenville, SC 29601

Elected Director
Tammy O'Dell, Vice President & Market Manager*
Cumulus, Columbia
1301 Gervais Street, Suite 1950
Columbia, SC 29201

Appointed Director
Paul O'Malley
Charleston Radio Group, Charleston
2294 Clements Ferry Road
Charleston, SC 29492

Felicia Cokley
Alpha Media Columbia
PO Box 9127
Columbia, SC 29290

Chairman, Engineering Committee
John George
Broadtech Services
PO Box 84025
Lexington, SC  29073

Co-Chairman, Archives/Historical Development
Jane Pigg
PO Box 160
Cheraw, SC  29520

Chairman, Government Relations/NAB Liaison
Bill McElveen
Alpha Media
PO Box 9127
Columbia, SC  29290

Chairman, Scholarship Committee
Alan Miller
PO Box 307
Rock Hill, SC  29731

SCBA Lobbyists
Ted Riley & Hobart Trotter
Riley Pope & Laney
PO Box 11412
Columbia, SC  29211