The SCBA Winter Conference is scheduled for January 29-30, 2015 at the Columbia Metropolitan Convention Center, so mark your calendar. The conference begins on Thursday morning with the Broadcast Exhibition kicking things off. The exhibition will feature over 30 vendors representing the very latest in broadcast technology and supporting broadcast services. Engineers will participate in all-day training as well as sales professionals. On Friday evening, the annual Awards of Distinction will be presented. Registration will open in late November.
Congratulations to those stations that were recognized at the 2014 SCBA STAR Awards. WIS-TV (Columbia) and WJMZ-FM (Greenville) took top honors as Stations of the Year. A complete list of winners can be found here.
Television Station of the Year
Radio Station of the Year
See the entire Photo Gallery from STAR Awards
SCBA would like to thank all the sponsors that made the event possible—SC Army National Guard, BMI, WYFF 4, Media General, Nielsen Media Research, WPDE, SCANA, WIS-TV, WLTX-TV, WCIV-TV, Winthrop University Dept. of Mass Communication, WMBF TV, Entercom, Municipal Association of SC, OTS Media Group, Qantum Communications-Florence, USC School of Journalism and the SC State Museum Observatory and Planetarium.
IS HERE - HOW TO STAY
ON THE AIR
Hurricane season has arrived, and all broadcasters should be prepared. Your role as first informers is critical to the safety of all Americans during times of emergency. Below please find descriptions of certain federal programs that can help your station stay on the air during both natural and man-made emergencies. NAB encourages you to take full advantage of these programs.
DIRS: All broadcasters should participate in the Federal Communications Commission’s (FCC) Disaster Information Reporting System (DIRS). The DIRS program allows radio and television stations to keep the FCC and other government agencies informed about their operational status during a disaster. Enrolling in DIRS will allow automatic, online updates, instead of responding to phone calls from government officials seeking information on your status. The DIRS program also allows stations to seek government help in locating fuel, a generator or other critical supplies.
To read more, click here.
BROADCAST INSPECTION PROGRAM (ABIP)
One of the most valuable member services offered by SCBA is the Alternative Broadcast Inspection Program (ABIP). Participation in the program protects your station from random FCC inspection for a period of three years. More importantly, it is a method to be certain your station is in compliance with all FCC regulations including all technical requirements and public file requirements. (Inspection excludes examination of EEO and political files.) If you do not currently hold an ABIP certificate, call SCBA today to schedule your inspection. If you do hold an ABIP certificate, be sure you check the expiration date and schedule your renewal inspection well in advance so you have no interruption in your protection. Information about how to enroll in the ABIP program is on our website at http://www.scba.net/abip.htm Please call SCBA if you have any questions.
SCBA OFFERS ON-DEMAND SALES AND SALES MANAGEMENT TRAINING
SCBA is offering two sales development opportunities
for member stations in 2014. LBS, LocalBroadcastSales.com, offers stations a complete sales training program for your sales team. The online program includes training from over 35 of the nation's most respected consultants and sales trainers, new video training each week, two weekly newsletters, sales research by region and industry, access to all LBS training via mobile, and unlimited access to Ask LBS sales experts.
The Leaders Edge Sales Management Training Program from Jim Doyle & Associates is a comprehensive personal coaching program for media sales managers who want to break the chains of mediocrity and only accept excellence. It's an ongoing, multi-formatted, real-world program that's guaranteed to help managers become stronger leaders. These leaders understand that fresh ideas, motivation and managers become stronger leaders. They understand that becoming part of the Leaders Edge is an investment in their future not an expense! By participating in this program, your management team will receive a weekly newsletter, have the opportunity to participate in live tele-seminars featuring Jim Doyle as well as prominent national leaders and speakers and obtain personal coaching from Jim.
These programs are being offered to members at drastically reduced savings due in large part to the Public Education Program (PEP) which is supported by donated airtime from stations. To sign up, members must participate in the PEP program. The cost is only $79 per sales program per station/cluster. If your station is interested in participating in either or both sales programs for 2014, send an email to SCBA.
REAL FM RADIO IN SMARTPHONES IS HERE!
IS YOUR STATION READY?
NextRadio® is a hybrid radio (FM + Internet) app that delivers a highly interactive radio experience to smartphones. Introduced in August 2013 by an unprecedented deal between the radio industry and Sprint, it comes preloaded on new Android devices hitting the market from Sprint in stores and online. A recent addition to the list is all HTC One M8s which means that NextRadio is now available on all wireless carriers. See the growing list of devices here:
TagStation® is the engine that powers NextRadio. It enables radio stations to supplement their broadcast with visual content (album art, station schedule, spot & promo enhancements) and points of interaction for display on the NextRadio app. TagStation can also be used to power The Artist Experience for HD Radio™.
Participation in the NextRadio effort through TagStation can be as simple as displaying your station’s logo and tagline, or as rich as using the data service to deliver the type of audio/visual experience today’s listeners expect from radio.
Video summaries of NextRadio, TagStation, and the relationship between the two can be found here:
"What is NextRadio" video: http://tagstation.com/videos/nextradio-app-demonstration/
"What is TagStation" video: http://tagstation.com/videos/tagstation-videos/
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