2014 AWARDS OF DISTINCTION RECIPIENTS ANNOUNCED
The SCBA Board of Governors recently met and selected the 2014 Awards of Distinction recipients. These honorees will be recognized at the Awards of Distinction Dinner & Ceremony which will be held on Friday, January 31, 2014. Congratulations to the 2014 class! For more information on these awards, visit the Awards of Distinction page.
SFC Don Sornson
SC Army National Guard
WRHI-AM/FM & WRHM-FM
LEGISLATIVE WORKSHOP JANUARY 9, 2014
The annual legislative workshop for the media will preview the 2014 legislative session. Make plans to join your state legislators as they discuss various topics including: the Affordable Care Act and Medicaid expansion, roads, 4K funding and vouchers, higher education, an overview of the budget and more. This workshop is for new and veteran Statehouse reporters, assignment editors and others who cover the SC legislature. The workshop is complimentary to SCBA members and the registration deadline is Friday, January 3, 2014.
WINTER CONFERENCE JANUARY 30-31, 2014
Join SCBA for the annual Winter Conference January 30-31, 2014 at the Columbia Metropolitan Convention Center. The conference begins with the legislative breakfast at the State House Complex on Thursday morning and the Broadcast Exhibition kicks things off at the convention center. The exhibition will feature over 30 vendors representing the very latest in broadcast technology and supporting broadcast services. Engineers will participate in all-day training as well as sales professionals. Jim Mathis of The Mathis Group will present a sales session on reinvention in the morning and Dave Burke of Burke Media Marketing will present a specialized session on automotive advertising in the afternoon. On Friday evening, the annual Awards of Distinction will be presented to the honorees featured on the left. The reception begins at 6 pm followed by the ceremony at 7 pm.
The registration deadline is Friday, January 24.
SC Army National Guard
Tri-County Technical College
Winthrop Dept. of Mass Communication
SCBA OFFERS ON-DEMAND SALES AND SALES MANAGEMENT TRAINING FOR 2014
SCBA is offering two sales development opportunities for member stations in 2014. LBS, LocalBroadcastSales.com, offers stations a complete sales training program for your sales team. The online program includes training from over 35 of the nation's most respected consultants and sales trainers, new video training each week, two weekly newsletters, sales research by region and industry, access to all LBS training via mobile, and unlimited access to Ask LBS sales experts.
The Leaders Edge Sales Management Training Program from Jim Doyle & Associates is a comprehensive personal coaching program for media sales managers who want to break the chains of mediocrity and only accept excellence. It's an ongoing, multi-formatted, real-world program that's guaranteed to help managers become stronger leaders. These leaders understand that fresh ideas, motivation and managers become stronger leaders. They understand that becoming part of the Leaders Edge is an investment in their future not an expense! By participating in this program, your management team will receive a weekly newsletter, have the opportunity to participate in live tele-seminars featuring Jim Doyle as well as prominent national leaders and speakers and obtain personal coaching from Jim.
These programs are being offered to members at drastically reduced savings due in large part to the Public Education Program (PEP) which is supported by donated airtime from stations. To sign up, members must participate in the PEP program. The cost is only $79 per sales program per station/cluster. If your station is interested in participating in either or both sales programs for 2014, send an email to SCBA.
The radio industry and NAB have been working to increase the number of cell phones activated with FM radio receivers. The opportunity to include radio receivers on cell phones has had its share of challenges: the limited number of smartphones that include FM radio, chip size, power consumption and cost. Despite the opportunity hybrid radio (FM + Internet) on the smartphone provides, there's been no working example of it available in the US, let alone one that can match the rich user experience available through other mobile radio-like products. That is. . .until now.
NextRadio represents the radio industry's opportunity to put broadcast radio in the hands of smartphone users across the country and they want to make it easy for you to present your listeners with the best listening experience available for your station through NextRadio. Add your logo and tagline to the NextRadio station listing for free or sign up for full data service to synchronize your broadcast audio with album art, meta data and enhanced advertising. Become a part of the network of stations ready to provide NextRadio content today! Sign Up