Recently, NAB launched a new campaign, We Are Broadcasters, to educate policymakers on the many valuable ways broadcasters serve their local communities every day. Stations are being asked to air the spots as often as possible throughout the year using available inventory. To be as strategic as possible, stations should air them more heavily during Congressional recess periods. Radio and television spots and other tools to support the campaign can be found at the We Are Broadcasters website.
SCBA is offering two sales development opportunities for member stations in 2013. Back for the third year, LBS, LocalBroadcastSales.com, offers stations a complete sales training program for your sales team. The online program includes training from over 35 of the nation's most respected consultants and sales trainers, new video training each week, two weekly newsletters, sales research by region and industry, access to all LBS training via mobile, and unlimited access to Ask LBS sales experts.
New for 2013 is the Leaders Edge Sales Management Training Program from Jim Doyle & Associates. The Leaders Edge program is a comprehensive personal coaching program for media sales managers who want to break the chains of mediocrity and only accept excellence. It's an ongoing, multi-formatted, real-world program that's guaranteed to help managers become stronger leaders. These leaders understand that fresh ideas, motivation and managers become stronger leaders. They understand that becoming part of the Leaders Edge is an investment in their future not an expense! By participating in this program, your management team will receive a weekly newsletter, have the opportunity to participate in live tele-seminars featuring Jim Doyle as well as prominent national leaders and speakers and obtain personal coaching from Jim.
These programs are being offered to members at drastically reduced savings due in large part to the Public Education Program (PEP) which is supported by donated airtime from stations. To sign up, members must participate in the PEP program. The cost is only $79 per sales program per station/cluster. If your station is interested in participating in either or both sales programs for 2013, send an email to SCBA.
STAR AWARD ENTRIES
NOW BEING ACCEPTED
Representatives from Clear Channel-Columbia and Clear Channel-Charleston received recognition at the 2012 STAR Awards Ceremony
SCBA is now accepting STAR Award entries for the 2013 competition. Entries must have been produced between April 1, ,2012-March 31, 2013. The entry deadline is Monday, June 3 @ 5:00 pm. Late entries will not be accepted. Finalists will be announced in late June/early July and stations will be recognized at the STAR Awards Dinner & Ceremony on Saturday, August 10 at the Columbia Metropolitan Convention Center.
Call for Entries Brochure
Samples of Winning Entries
Station of the Year and Public Service Project of the Year samples for TV and Radio
JUNE 3, 2013
Late entries will not be accepted.
POYNTER SCHOLARSHIPS AVAILABLE FOR 2013
SCBA is offering two $2,00 scholarships to The Poynter Institute for Media Studies. The scholarships cover tuition and some travel expenses. Scholarships are applicable to specified programs; however, a predetermined number of scholarships have been designated for each seminar. The top SCBA member candidates will be awarded the designated scholarships and any other SCBA members selected to attend the seminars will do so at their own expense. If no SCBA members apply or are selected to attend a particular seminar eligible for an SCBA scholarship then the scholarship(s) will rolll over to the other remaining seminars and will be publicized to the membership. More Information