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Congratulations to those stations that were recognized at the SCBA STAR Awards last Saturday.  WIS-TV (Columbia) and WJMZ-FM (Greenville) took top honors as Stations of the Year. A complete list of winners can be found here.


Television Station of the Year


Radio Station of the Year

See the entire Photo Gallery from STAR Awards

SCBA would like to thank all the sponsors that made the event possible—SC Army National Guard, BMI, WYFF 4, Media General, Nielsen Media Research, WPDE, SCANA, WIS-TV, WLTX-TV, WCIV-TV, Winthrop University Dept. of Mass Communication, WMBF TV, Entercom, Municipal Association of SC, OTS Media Group, Qantum Communications-Florence, USC School of Journalism and the SC State Museum Observatory and Planetarium.





Signature Sponsor



Media General

Nielsen Media Research








Winthrop University



Municipal Association of SC

OTS Media

Qantum Communications

USC Dept of Mass Communication









Hurricane season has arrived, and all broadcasters should be prepared. Your role as first informers is critical to the safety of all Americans during times of emergency. Below please find descriptions of certain federal programs that can help your station stay on the air during both natural and man-made emergencies. NAB encourages you to take full advantage of these programs.

DIRS: All broadcasters should participate in the Federal Communications Commission’s (FCC) Disaster Information Reporting System (DIRS). The DIRS program allows radio and television stations to keep the FCC and other government agencies informed about their operational status during a disaster. Enrolling in DIRS will allow automatic, online updates, instead of responding to phone calls from government officials seeking information on your status. The DIRS program also allows stations to seek government help in locating fuel, a generator or other critical supplies.

To read more, click here.



SCBA is offering two sales development opportunities

for member stations in 2014. LBS, LocalBroadcastSales.com, offers stations a complete sales training program for your sales team.  The online program includes training from over 35 of the nation's most respected consultants and sales trainers, new video training each week, two weekly newsletters, sales research by region and industry, access to all LBS training via mobile, and unlimited access to Ask LBS sales experts. 

The Leaders Edge Sales Management Training Program from Jim Doyle & Associates is a comprehensive personal coaching program for media sales managers who want to break the chains of mediocrity and only accept excellence.  It's an ongoing, multi-formatted, real-world program that's guaranteed to help managers become stronger leaders.  These leaders understand that fresh ideas, motivation and managers become stronger leaders.  They understand that becoming part of the Leaders Edge is an investment in their future not an expense!  By participating in this program, your management team will receive a weekly newsletter, have the opportunity to participate in live tele-seminars featuring Jim Doyle as well as prominent national leaders and speakers and obtain personal coaching from Jim. 

These programs are being offered to members at drastically reduced savings due in large part to the Public Education Program (PEP) which is supported by donated airtime from stations.  To sign up, members must participate in the PEP program.  The cost is only $79 per sales program per station/cluster.  If your station is interested in participating in either or both sales programs for 2014, send an email to SCBA.




NextRadio® is a hybrid radio (FM + Internet) app that delivers a highly interactive radio experience to smartphones. Introduced in August 2013 by an unprecedented deal between the radio industry and Sprint, it comes preloaded on new Android devices hitting the market from Sprint in stores and online. A recent addition to the list is all HTC One M8s which means that NextRadio is now available on all wireless carriers. See the growing list of devices here:



TagStation® is the engine that powers NextRadio.  It enables radio stations to supplement their broadcast with visual content (album art, station schedule, spot & promo enhancements) and points of interaction for display on the NextRadio app.  TagStation can also be used to power The Artist Experience for HD Radio™.

Participation in the NextRadio effort through TagStation can be as simple as displaying your station’s logo and tagline, or as rich as using the data service to deliver the type of audio/visual experience today’s listeners expect from radio.


Video summaries of NextRadio, TagStation, and the relationship between the two can be found here:


"What is NextRadio" video: http://tagstation.com/videos/nextradio-app-demonstration/

"What is TagStation" video: http://tagstation.com/videos/tagstation-videos/

Read More ...


SCBA's Job Bank
The Internet is the most efficient and effective recruiting tool today!  Stations, post your job openings on the Job Bank and view resumes for all job categories.  Interested in a broadcast career?  Learn about the types of broadcast jobs available and post your resume.  SCBA Job Bank postings are for Equal Opportunity Employers.  Post Jobs

Legal Article on Subpoenas

SCBA's legal counsel offers advice on how to handle a subpoena when your station receives one.

PEP Update

SCBA member stations are in partnership with governmental agencies to deliver public education messages throughout the state.  Many SCBA programs and services are made possible by proceeds from the PEP program.  Stations air PEP spots in the best times available and as often as possible.  The 2014 partners include:  SC Army National Guard, the AAA Foundation of the Carolinas, the US Dept. of Health and Human Services and the SC Dept. of Higher Education  Read More

Tips for Non-Profit Organizations

For local radio and television stations across South Carolina, community service is more than a passing concern.  It is a way of doing business.  Every day in South Carolina, from the biggest cities to the smallest towns and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, and delivering lifesaving information and relief in times of crisis or disaster.  Non-profit groups across the state know they can turn to their local radio and television stations for a helping hand.  The tradition of community service by South Carolina broadcasters is unmatched by any other industry and one that we pledge to uphold in the years ahead.  If you want to gain exposure for your charitable organization, school or other civic group, SCBA provides these guidelines for working with the media. Read More






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South Carolina Broadcasters Association
One Harbison Way, Suite 112
Columbia, SC 29212
Phone: 803-732-1186
Fax: 803-732-4085



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