Position/Title:
Integrated Digital Specialist |
Details:
WJZY, Fox 46 is in search of a dynamic Integrated Digital Specialist to take our digital revenue initiatives to the next level. Our Broadcast and Digital Divisions are a part of one of the nation’s fastest growing organizations, and the largest local media company in the US. We are looking for a leader. The Integrated Digital Specialist is responsible for directing digital sales efforts for all digital marketing services both closing sales opportunities with Broadcast Account Executives and Sales Managers in the market. |
URL:
https://nexstar.wd5.myworkdayjobs.com/en-US/nexstar/details/Integrated-Digital-Specialist_REQ-30393 |
Experience:
WE ARE LOOKING FOR:
- Self-motivated, enthusiastic, driven digital marketing sales expert.
- Develop and execute go-to-market sales strategies by verticals and by accounts, which result in exceeding revenue targets in Digital Revenue.
- Drive digital revenue through our suite of audience extension and Core digital products.
- Generate new business and growing select accounts to maximize digital revenue market-share.
- Creative thinking, strategic, challenger sales approach.
- Prepare and implement individual advertiser account strategy with revenue goals.
- Reporting to the General Sales Manager and partnering with the management teams regarding best practices and digital industry trends.
- Work closely with Accounts Receivables to maintain current and collectible aging accounts.
- Engaged by connecting daily with Account Executives & clients, assisting Account Executives in researching and uncovering client needs to present marketing ideas and solutions that result in monthly recurring revenue.
- Attend sales calls with Account Executives by generating new digital sales revenue and grow digital business from existing broadcast and digital clients.
- Establish, maintain, and grow meaningful client relationships, developing results driven marketing solutions across multiple platforms.
- Be an effective educator and ambassador both internally and externally on digital benefits and trends and overseeing the Digital training and development of the Sales Team.
- Meaningful contributor to sales team on digital marketing topics including best practices, industry trends, resources to assist with pre-sales call information gathering, developing marketing objectives and a point of view for the client’s needs and value driven resource for clients for digital marketing benefits.
- Effective team player and sales closer.
- Perform other duties as assigned.
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Requirements:
REQUIREMENTS & SKILLS:
- Bachelor’s degree in marketing, Advertising or equivalent combination of education and work-related experience preferred.
- Minimum 2 year of Sales Experience, preferable in Digital Marketing.
- Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as eMarketer, comScore and Google Analytics.
- IAB and/or Google AdWords Certification a plus.
- Automotive & database digital marketing sales experience is also a plus.
- Proficiency in MS Office products required.
- Experience with DFP / Google Ad Manager, Wide Orbit, Matrix, Strata, Simmons and Rentrak are a plus.
- Fluency in English; with excellent communication skills, both verbal and written.
- Occasional travel required; available to work extended hours if needed.
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Additional Information:
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. |
Contact:
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar |
Apply Online URL:
https://nexstar.wd5.myworkdayjobs.com/en-US/nexstar/details/Integrated-Digital-Specialist_REQ-30393 |
