Digital & Social Media Marketing Specialist

Job Description:

If you love digital, streaming platforms and social media channels, this is the job for you! WIS NEWS 10’s Marketing Department is in search of a Digital and Social Media Manager. The Digital and Social Media Manager will conceptualize and execute all marketing and audience development on digital, social media and streaming platforms for WIS 10 News, Columbia’s NBC, and CW stations, as well as WISTV.com. Our ideal candidate will be highly motivated and team-oriented with a positive can-do attitude and willing to work across departments to forward the audience growth goals on all digital and streaming platforms for WIS-TV.

General Responsibilities:

Working with the Director of Marketing and the entire Marketing Team

Work alongside peers in News (Digital Content Manager) and Sales (Digital Sales Manager)

Work with Marketing Producers

Social Media Management:

Develop and Captain daily/weekly/monthly strategy with the Director of Marketing and the Digital Content Team

Social Media Account Management (Brand + Talent Pages on all platforms)

Platform specific reporting for news, and marketing (Crowdtangle Summaries, Flowcode, Gray metrics, Etc.)

Posting Highly Engaging Content to all platforms (Apps, OTT, Website, Social, YouTube)

Talent Coaching / Accountability

Digital Platform Management:

Modifying Website, OTT apps, YouTube, News and Weather apps based on research priorities

Writing / Editing relevant news and marketing articles for digital and social platforms

With station management, help execute digital and social agreements with community partners and sales clients

Digital / Outside Media Management:

Place Station Media campaign buys on all platforms (Premion, Roku, Amazon Fire, News and Weather Apps, OTT)

Other duties as assigned

Qualifications:

Writing (Articles, Press Releases, Social Posts) Editing (Video, photos via Adobe Creative Suite & Canva) Digital / Social Software (Facebook business manager, Crowdtangle, Arc, Google Analytics, SND, Etc.) Demonstrate knowledge and expertise with Facebook, Instagram, Twitter, YouTube, and Tik Tok social media platforms. Photography and Videography experience a plus

No phone calls, please. EOE/M/F/D/V

Additional Info:
Please apply online at https://gray.tv/careers#currentopenings

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.